The transitional season is the supreme discipline in the wardrobe – and this is precisely where Lagenlook plays to its strengths. Lagenlook for the transitional season means several light layers that adapt flexibly to changing temperatures while looking modern and feminine. For you as a boutique, this offers a double advantage: well-considered combinations sell more easily, and your customers get a styling they understand right away. Here are three combinations you can use directly on the clothing rail and in the consultation.
Why Lagenlook works so well in the transitional season
In spring and autumn, the weather often changes over the course of the day. Several layers can be put on and taken off without the look suffering. In addition, flowing silhouettes flatter many figures and provide pleasant wearing comfort in sizes 40 to 60. Important for selling: always show the complete combination – that way your customer sees immediately how the piece is worn in everyday life.
Combination 1: dress as the base, vest for structure
A simple jersey dress is the perfect foundation. Layer a longer, open vest over it and you instantly create depth and a beautiful vertical line. Add flat ankle boots and a long scarf, and the look is ready for the transitional season. The tip for the consultation: your customer can also wear the dress on its own – the vest turns it into a second, completely new look.
Combination 2: tone-on-tone with vest and trousers
A continuous colour tone elongates the silhouette and looks instantly high-quality. Combine a vest with loosely falling trousers in the same tone and wear a simple shirt underneath. This monochrome look is elegant, uncomplicated and a real crowd-pleaser in the shop window, because it appears calm and clear.
Combination 3: big shirt over a slim base
Playing with volume is the heart of the Lagenlook. A wide big shirt over slim trousers or leggings creates an exciting balance between relaxed and figure-hugging. A slim belt or a long necklace adds an accent and gives the outfit structure. Ideal for customers who like comfort but still want to look styled.
How to pass the styling tip on to your customers
Prepare two or three finished combinations on a rail and name them clearly during the conversation ("the relaxed everyday outfit", "the elegant tone-on-tone look"). Verbal imagery helps your customer picture herself in the outfit – and increases the chance that she takes several pieces home together.
Would you like to see these combinations live and put them together for your boutique? Visit us on a Sunday shopping day at the Neuss showroom → Not yet registered as a trade partner? You can sign up here.