Lagenlook sells best when it is explained. Someone who buys just one piece might come back – someone who understands an outfit is sure to come back. Here are five rules that prove their worth every day in our showroom and on the shop floor.
1. Three lengths, one look
The basic formula of Lagenlook: bottom layer long, middle layer medium, top layer short – or the other way round. What matters is the visible difference in length between the layers. Show your customers the layering right on the mannequin: a long dress, a shorter tunic over it, an open waistcoat on top. Depth is created instantly.
2. One colour family, many textures
Lagenlook thrives not on bold colours but on texture. Combine within a single colour family – black with anthracite, sand with cream – and mix the materials instead: smooth poplin with chunky knit, flowing viscose with textured crash. That way the look feels refined rather than restless.
3. One statement piece per outfit
A striking piece – a batik print, a dramatic balloon trouser, a tulle skirt – gives the outfit a face. More than one competes for attention. The statement pieces from Funky Diva are made for exactly this; the calm basics around them come from AKH Basics.
4. Oversized needs one point on the body
The most common advice mistake: everything loose. One point on the body – a slim sleeve, leggings under the wide dress, a belt over the tunic – gives the silhouette definition and flatters every figure.
5. Sell the third piece
Two pieces are a start, three make a Lagenlook. When the customer tries on a dress and waistcoat, hand her the matching arm warmers, the scarf, the necklace to go with it. The third piece carries the highest margin and the lowest barrier to purchase – and turns a purchase into an experience.
You will find all the pieces mentioned in our brand collections – and if you have questions about putting them together, get in touch: we will gladly assemble a range for you.