A well-chosen pattern can work wonders: it draws the eye, brings movement into a look and makes colours come alive. This article is all about flattering patterns – and about how to use batik, prints and fine motifs in a targeted way so that your customers feel completely at ease.
Why patterns can flatter
Patterns tell stories and guide the eye to where it should go. Flowing transitions and soft colour gradients appear gentle and harmonious, while clear contrasts provide structure. Used correctly, patterns underline a woman's style – and give a good feeling when worn. That is exactly what matters.
Batik: soft transitions, great impact
Batik motifs thrive on flowing colour gradients. Because no hard edge stops the eye, they appear soft and natural – a pattern that fits wonderfully into the modern Lagenlook. Feel free to recommend batik with calm, single-coloured pieces so that the motif takes the leading role.
Combining prints and motifs with purpose
Size and placement
Larger, calm patterns look elegant and relaxed, whereas fine motifs appear understated and suited to everyday wear. Pay attention to where the pattern sits: vertical lines and lengthwise gradients lengthen the figure visually and create a harmonious silhouette.
Colour as a bridge
A pattern is easiest to combine when one of its colours reappears in a plain piece. This creates a coherent overall look that appears calm and considered – ideal for selling whole outfits rather than individual pieces.
Tips for advising at the counter
Show your customers how a pattern wears rather than merely describing it. Place a patterned piece next to a plain basic and let the effect speak for itself. Phrase things positively and with a focus on style: it is about what a woman likes and what she feels comfortable in. That good feeling is the best sales advisor.
Patterns for your season
With a clever mix of plain pieces and selected patterns, you create a range that inspires and is easy to combine. Would you like to discover our current motifs? Register as a trade partner or contact us via our contact page. We would be glad to advise you personally.