A size chart provides orientation – but it does not sell. What really convinces your customers is the feeling when a piece simply fits right. In this article, we show you why fit counts for more than any number in your advice, and how to use this knowledge for satisfied customers.
Why fit is more convincing than the size chart
Standard sizes are a guide, not a promise. Two pieces of the same size can drape quite differently. What matters is how a garment looks on the body: how it falls, where it leaves room and how it feels. This is exactly where good advice begins.
Lagenlook thrives on drape, not on the number
The strength of Lagenlook and oversized fashion lies in its generosity. Soft cuts skim the figure and offer freedom of movement. Encourage your customers to focus on how it feels: does the fabric move nicely with the body? Does the piece feel light and pleasant?
Questions that help
Instead of asking about the standard size, asking about how it feels often leads to the favourite piece more quickly. This puts well-being and style at the centre – and your customer feels seen.
Materials that work for a good fit
Fluid qualities such as viscose jersey with a little elastane adapt to the wearer and provide freedom of movement. Such fabrics flatter in many sizes and make advice easier – because they sit pleasantly all by themselves.
How to turn fit into a selling point
Invite customers to try things on, offer a second size for comparison and draw attention to how it feels. When a customer feels completely comfortable in a piece, the decision is usually already made – and she will happily return.
A tip for your team
Small, appreciative comments about the effect of a look help more than any number. This turns the fitting into a positive experience that your customers enjoy remembering.
The right fashion for your advice
Would you like to offer fashion that convinces through its fit? Register for our B2B access or arrange personal advice.