Hardly any material appears in your range as often as viscose – and hardly any is requested as often. Viscose simply explained is therefore genuine sales knowledge: anyone who can explain at the counter in just a few sentences why a piece feels so good sells with more confidence. In this article you get the most important facts about viscose – compact and directly applicable in the consultation.
What is viscose?
Viscose is what is known as a regenerated fibre: it is obtained from the natural raw material cellulose (usually from wood) and industrially processed into a soft fibre with a silky sheen. This places viscose between two worlds – it is of plant origin like cotton, yet drapes fluidly and elegantly almost like silk. It is precisely this blend that makes it so popular.
Feel and drape: why viscose is so popular
The biggest plus: viscose feels pleasantly cool and soft against the skin and drapes wonderfully. It is breathable, absorbs moisture well and creases less than pure linen. For Lagenlook and oversized cuts this is ideal, because the soft drape shows the loose silhouettes off beautifully without adding bulk.
Care made easy
Viscose likes to be treated gently. The most important tips you can pass on: it is best washed on a gentle or delicate cycle at a low temperature, not wrung out, and dried flat or on a hanger. This keeps the piece in shape and drapes beautifully for a long time. A glance at the sewn-in care label gives your customer added reassurance.
How to explain viscose to your customer at the counter
Keep it simple and sensory. A tried-and-tested three-part pitch for the conversation:
- Feel: "Just feel it – soft, cool and light against the skin."
- Look: "The fluid drape skims the figure and looks instantly elegant."
- Everyday: "Breathable and easy-care – ideal for the whole day."
With these three points you give your customer exactly the arguments she needs to buy – honest, understandable and without any technical jargon.
Your advantage at the counter
Good material knowledge builds trust and makes advising easier. If you would like to handle our viscose qualities yourself, you are warmly welcome in the showroom. Experience our fabrics live on a Sunday shopping day at the Neuss showroom → Questions about individual qualities? Feel free to get in touch.