How much selling space should you plan for curvy fashion? This question often determines whether a segment fulfils its potential or falls flat. In this boutique business tip, we look together at how to give your curvy fashion the space it deserves – and that your customers expect.
Why curvy fashion deserves its own space
A broad size range from around 40 to 60 appeals to a large, loyal customer group. These customers appreciate not having to search for their fashion, but finding an invitingly arranged selection instead. A dedicated, clearly visible space signals appreciation – and invites customers to linger.
How much space makes sense?
Visibility before quantity
More important than the sheer size of the space is its presence. A clearly arranged space in which every piece comes into its own has a stronger effect than an overcrowded rail. Give the pieces room to breathe.
A well-balanced size curve
Make sure the common sizes are consistently available. Nothing is more frustrating for a customer than finding a favourite piece without her size. A balanced curve keeps the space strong in sales.
How to arrange the space invitingly
Combine complete looks on mannequins, work with calm colour groups and provide generous fitting areas. Curvy fashion thrives on trying things on – create a pleasant setting for your customers to do so.
The business effect: space that pays off
When customers find what they are looking for in your curvy section and feel welcome, they come back – and often bring recommendations with them. In this way, the space becomes a reliable building block of your success.
Our tip for getting started
Start with a clearly defined space and a well-considered basic range, for example from our AKH Basics. From there, the offering can be expanded step by step.
Building your curvy section
Would you like to build or expand your curvy section? Register for our B2B shop or talk to our team about a suitable basic range.