A family business lives on people, on trust and on stories that have grown over decades. At AKH Fashion a special chapter is just beginning: the second generation is taking on responsibility step by step. High time, then, to take you behind the scenes and tell you honestly what is changing with us – and what is quite deliberately staying the same.
As a closed B2B wholesaler of modern women's fashion in the Lagenlook and oversized style, we have been supporting boutiques and specialist shops for many years. The fact that this task is now passing to the second generation does not change our character – but it opens doors for fresh ideas.
Why the second generation is a good moment
A transition is always an opportunity too. Those who newly join ask questions that no one asked before: how can we reach you even more easily? What does a collection feel like that works in the shop straight away? It is precisely this curiosity that drives us – with great respect for everything that was built before us.
What changes
Shorter, clearer paths to you
We are investing in simple processes – from activation through ordering to delivery from stock. The goal is simple: you should have more time for your customers and less for organisation. Digital tools help us with this, without replacing the personal contact you value in us.
Collections with an even clearer signature
The second generation thinks in stories: which colour, which fit, which fabric tells the customer at the point of sale straight away what it's all about? This creates pieces that are easier to combine and quicker to place in your range – from the clean basic to the expressive favourite piece.
What stays: our roots
Some things are too important to us to change. Our fashion is still created Made in Germany and in the EU – with fits that give women in sizes around 40 to 60 a genuine sense of well-being. We remain a family business with short decision-making paths, an open ear and a personal connection to you.
And of course our showroom at Euromoda Neuss (room B342–B345, open from 9 a.m. to 6 p.m.) remains the place where you experience our collections with all your senses – fabrics in your hands, colours in real light, advice from person to person.
What this means for you as a trade partner
You benefit from the best of both worlds: from the experience of an established family tradition and from the freshness of a new generation. For your range, this means reliable quality, well-considered fits and a partner who listens and thinks ahead – today and in the years to come.
We are convinced: the best of tradition and new beginnings emerges when both generations sit at one table. That is exactly what we live at AKH Fashion every day.
Come with us
Would you like to walk this path with us? Register for your trade access or get in touch with us quite personally via our contact page. We look forward to getting to know you.