AKH Journal

AKH Basics Skye Jacke in Schwarz als edle Basis für den Herbst

Sunday Shopping Day on 23 August: Discover the New Autumn Range First, On Site

August 21, 2026

On 23 August in the Neuss showroom: discover the new autumn range first, on site, feel the fabrics live and take your favourites home straight from stock. Read more...

Funky Diva Statement-Shirt in Neonorange als Blickfang im Schaufenster

Shop Window Psychology: Winning the Customer in 8 Seconds

August 18, 2026

Shop window psychology for small boutiques: with an eye-catcher, a clear story and focus you win your customer's attention in just 8 seconds – and invite her to come in. Read more...

AKH Premium Bluse Sylvia in Weiß – edle Stoffe für anspruchsvolle Kundschaft

AKH Premium in Portrait: Fine Fabrics That Win Over Your Discerning Clientele

August 14, 2026

AKH Premium in portrait: fine fabrics, clean workmanship and a well-considered fit. This is how to position the Premium line for your discerning clientele in the boutique. Read more...

Viscose Simply Explained: The All-Rounder for the Sales Counter

August 11, 2026

Viscose simply explained: what the fabric can do, how it drapes, how to care for it and explain it to your customer at the counter with confidence. A compact fabric... Read more...

AKH Basics Jacke und Hose in Schwarz als Lagenlook-Basis

Lagenlook for the Transitional Season: 3 Combinations That Sell Easily

August 7, 2026

Lagenlook for the transitional season made easy: 3 clear combinations of dress, vest, trousers and big shirt that you can show in your boutique and pass straight on to your... Read more...

Batik Big Shirt in Türkis-Pink mit handgefärbten Verläufen – ein Unikat

Batik, Crash & Crinkle: How to Explain and Sell Effect Fabrics

August 4, 2026

Effect fabrics sell through the story you tell. How to position batik as a one-of-a-kind, crash and crinkle as easy-care comfort – and to show advisory expertise with care instructions. Read more...

AKH Basics Skye Rock in Schwarz, ein nachbestellbarer Bestseller

Reorder Instead of Selling Out: Why Short Production Routes Save Your Margin

July 31, 2026

A bestseller that is missing from the shelf because it is sold out is lost margin. Why short production routes and in-house manufacturing enable you to reorder quickly – and... Read more...

AKH Basics Skye Top in Schwarz als vielseitiges Essential

Four Brands, One Range: How to Combine Basics, Premium, Signature and Statement in Your Boutique

July 28, 2026

AKH Basics, AKH Premium, AKH Fashion and Funky Diva each fulfil a different role on the shelf. How to combine the four brands so that steady baseline, aspiration, exclusivity and... Read more...

Funky Diva Herzchen-Hose in Orange von AKH Fashion

Sunday Shopping Day on 26 July: Why a Visit to the Showroom Neuss Is Worth It

July 24, 2026

On 26 July we invite you to our Sunday shopping day at the Showroom Neuss: see and feel the goods live, discover combinations, receive personal advice and take items straight... Read more...

AKH Basics Skye Jacke mit durchdacht drapiertem Oversized-Schnitt

Behind the Scenes: How an AKH Small-Batch Series Comes to Life

July 21, 2026

From the bolt of fabric to the boutique: how an exclusive small-batch series comes to life in our second-generation family business – and why short distances mean hard cash for... Read more...

Batik Big Shirt in Blau-Pink-Pastell mit handgefärbten Verläufen

Sell More with Material Knowledge: A Little Fabric Guide for the Sales Counter

July 17, 2026

Those who can explain fabrics sell more: three sales arguments from material knowledge that work immediately in the advisory conversation. Read more...

Funky Diva Statement-Shirt in Neongelb als Blickfang eines Lagenlook-Outfits

Selling Lagenlook: 5 Styling Rules Your Customers Will Love

July 14, 2026

Lagenlook is no accident – it is a craft. With these five simple rules you can advise your customers with confidence – and sell complete outfits instead of individual pieces. Read more...