AKH Journal

Übergangsweste aus Baumwoll-Strick in Hellgrün

World Cotton Day: selling cotton and cotton blends the right way

October 6, 2026

For World Cotton Day: how to explain the benefits of cotton and cotton blends convincingly in the sales conversation – properties, care and strong arguments for your advice at the... Read more...

Funky Diva: Colour, Boldness and Recognition in the Boutique Range

October 2, 2026

Brand portrait Funky Diva: a line that relies on bold colours, clear statements and high recognition value – and becomes a real eye-catcher in your boutique. Read more...

FAQ for trade partners: activation, invoice, contact person

September 29, 2026

Your most frequent questions answered concisely: how does activation as a trade partner work, how does invoicing work and who is your personal contact person at AKH Fashion? Read more...

AKH Basics Shirt und Hose in Schwarz im Lagenlook

Sunday Shopping Day on 27 September: Experience Autumn/Winter Live & Personal Advice

September 25, 2026

A warm invitation to the Sunday shopping day on 27 September: experience the new autumn and winter collection on site, feel the fabrics, get personal advice and take goods straight... Read more...

AKH Premium Weste und Hose in Weiß im Lagenlook, Made in Germany

Second Generation at AKH Fashion: What Changes, What Stays

September 22, 2026

A look behind the scenes: how the second generation at AKH Fashion dares to try new things while deliberately preserving what has proven its worth – and what this means... Read more...

Funky Diva Herzchen-Hose in Neongrün als Statement-Farbe

Fashion Week trends for curvy fashion – what belongs in your boutique now

September 18, 2026

Fashion Week trends for curvy fashion, translated to be wearable: statement colours, flowing volumes and tone on tone. What belongs in your boutique now. Read more...

How much floor space curvy fashion really needs

September 15, 2026

How much floor space curvy fashion really needs: visibility, a well-balanced size curve and inviting presentation for a strong-selling space. Read more...

AKH Basics Shirt und Hose in Schwarz im Business-Lagenlook

Combining business Lagenlook elegantly

September 11, 2026

Combining business Lagenlook elegantly: calm tones, fine fabrics and clean layers. How to present confident office outfits in your boutique. Read more...

Bengaline-Hose in Karottenform mit Musterung von AKH Fashion

Bengaline – the shape keeper for trousers

September 8, 2026

Bengaline is the shape keeper for trousers: fine stretch, smooth feel, shape-retaining all day. How to advise on the fabric convincingly at the counter. Read more...

AKH Basics Big Shirt in Schwarz mit weichem Fall

Fit Instead of a Size Chart

September 4, 2026

Fit convinces more than any size chart. This is how you put well-being and drape at the centre of your advice – for satisfied customers. Read more...

AKH Basics Milano Hose in Schwarz, klar und vielseitig

How to Order Correctly in the AKH B2B Shop

September 1, 2026

Order correctly in the AKH B2B shop step by step: from registration to the completed order. This is how your order succeeds effortlessly. Read more...

Statement-Shirt in kräftigem Pink von Funky Diva

The Season's Colour Trends

August 28, 2026

The season's colour trends: bold statement shades and calm natural tones for the Lagenlook – how to showcase colour skilfully in your boutique. Read more...

AKH Basics Überwurf und Rock in Schwarz aus eigener Fertigung

A day in our production

August 25, 2026

A look behind the scenes: how, in our production, Lagenlook fashion Made in Germany & EU is created with care for your boutique. Read more...

AKH Basics Skye Jacke in Schwarz als edle Basis für den Herbst

Sunday Shopping Day on 23 August: Discover the New Autumn Range First, On Site

August 21, 2026

On 23 August in the Neuss showroom: discover the new autumn range first, on site, feel the fabrics live and take your favourites home straight from stock. Read more...

Funky Diva Statement-Shirt in Neonorange als Blickfang im Schaufenster

Shop Window Psychology: Winning the Customer in 8 Seconds

August 18, 2026

Shop window psychology for small boutiques: with an eye-catcher, a clear story and focus you win your customer's attention in just 8 seconds – and invite her to come in. Read more...

AKH Premium Bluse Sylvia in Weiß – edle Stoffe für anspruchsvolle Kundschaft

AKH Premium in Portrait: Fine Fabrics That Win Over Your Discerning Clientele

August 14, 2026

AKH Premium in portrait: fine fabrics, clean workmanship and a well-considered fit. This is how to position the Premium line for your discerning clientele in the boutique. Read more...

Viscose Simply Explained: The All-Rounder for the Sales Counter

August 11, 2026

Viscose simply explained: what the fabric can do, how it drapes, how to care for it and explain it to your customer at the counter with confidence. A compact fabric... Read more...

AKH Basics Jacke und Hose in Schwarz als Lagenlook-Basis

Lagenlook for the Transitional Season: 3 Combinations That Sell Easily

August 7, 2026

Lagenlook for the transitional season made easy: 3 clear combinations of dress, vest, trousers and big shirt that you can show in your boutique and pass straight on to your... Read more...

Batik Big Shirt in Türkis-Pink mit handgefärbten Verläufen – ein Unikat

Batik, Crash & Crinkle: How to Explain and Sell Effect Fabrics

August 4, 2026

Effect fabrics sell through the story you tell. How to position batik as a one-of-a-kind, crash and crinkle as easy-care comfort – and to show advisory expertise with care instructions. Read more...

AKH Basics Skye Rock in Schwarz, ein nachbestellbarer Bestseller

Reorder Instead of Selling Out: Why Short Production Routes Save Your Margin

July 31, 2026

A bestseller that is missing from the shelf because it is sold out is lost margin. Why short production routes and in-house manufacturing enable you to reorder quickly – and... Read more...

AKH Basics Skye Top in Schwarz als vielseitiges Essential

Four Brands, One Range: How to Combine Basics, Premium, Signature and Statement in Your Boutique

July 28, 2026

AKH Basics, AKH Premium, AKH Fashion and Funky Diva each fulfil a different role on the shelf. How to combine the four brands so that steady baseline, aspiration, exclusivity and... Read more...

Funky Diva Herzchen-Hose in Orange von AKH Fashion

Sunday Shopping Day on 26 July: Why a Visit to the Showroom Neuss Is Worth It

July 24, 2026

On 26 July we invite you to our Sunday shopping day at the Showroom Neuss: see and feel the goods live, discover combinations, receive personal advice and take items straight... Read more...

AKH Basics Skye Jacke mit durchdacht drapiertem Oversized-Schnitt

Behind the Scenes: How an AKH Small-Batch Series Comes to Life

July 21, 2026

From the bolt of fabric to the boutique: how an exclusive small-batch series comes to life in our second-generation family business – and why short distances mean hard cash for... Read more...

Batik Big Shirt in Blau-Pink-Pastell mit handgefärbten Verläufen

Sell More with Material Knowledge: A Little Fabric Guide for the Sales Counter

July 17, 2026

Those who can explain fabrics sell more: three sales arguments from material knowledge that work immediately in the advisory conversation. Read more...

Funky Diva Statement-Shirt in Neongelb als Blickfang eines Lagenlook-Outfits

Selling Lagenlook: 5 Styling Rules Your Customers Will Love

July 14, 2026

Lagenlook is no accident – it is a craft. With these five simple rules you can advise your customers with confidence – and sell complete outfits instead of individual pieces. Read more...