Some customers know exactly what they want: high-quality materials, a fit that sits well and fashion with character. It is precisely for this discerning clientele that we developed AKH Premium. In this portrait we introduce the line to you – and show how to stage it purposefully in your boutique.
What AKH Premium stands for
AKH Premium is our upmarket line for modern Lagenlook and oversized fashion. The focus is on fine fabrics with a beautiful drape, careful workmanship down to the last detail and well-considered cuts that are equally convincing in sizes 40 to 60. Crafted Made in Germany & EU, the line stands for reliability – an argument your clientele appreciates.
Fine fabrics you can see and feel
The difference begins with the material. The fabrics of the Premium line drape calmly and fluidly, shimmer discreetly rather than obtrusively and hold their shape even after being worn. This high-quality feel is your strongest argument in the consultation: let your customer take the fabric in her hands – quality convinces through the senses.
Well-considered fit in a clear colour world
AKH Premium relies on coordinated colour families and pieces that match one another, so that vest, trousers and top can be combined effortlessly. For your customer this means: one reach into the rail, a finished look. For you it means the pieces carry one another in the sale – one purchase often leads to the next.
How to position AKH Premium in your boutique
Give the line its own, calm area. A few recommendations from practice:
- Present deliberately: fewer pieces per rail, but with space – this signals value.
- Show the full look: put together finished combinations as a suggestion.
- Invite touch: place the Premium pieces so that your customer can easily handle them.
This is how AKH Premium becomes the focal point in your boutique for exactly those customers who seek and appreciate quality.
Get to know the line
AKH Premium is most convincing in person. Discover the line on a Sunday shopping day at the Neuss showroom → Would you like to add AKH Premium to your range? Register as a trade partner.