The Lagenlook can do far more than casual – it can also be confident and business-ready. In this styling school, we show you how to combine the business Lagenlook elegantly and present it to your customers as a convincing outfit for appointments, the office and special occasions.
What defines the business Lagenlook
At its heart, it is about clean lines and calm colours, combined with the relaxed layering principle of the Lagenlook. The result is a look that appears professional while still allowing freedom of movement – ideal for customers who want to look good and feel comfortable in their working day.
The base: calm tones and fine fabrics
Start with a restrained colour palette – grey, navy, ivory or black. Fine materials such as softly draping viscose or shape-retaining Bengaline give the look structure and make it appear high-quality.
Combining layer by layer
The supporting layer
A pair of straight trousers or a slim dress forms the base line. The entire look builds on this.
The middle layer
A longer shirt or top creates length and calm. Pay attention to a harmonious graduation of lengths – the hems may be visibly staggered.
The finish
A structured waistcoat or a light jacket gives the business Lagenlook contour and rounds it off.
Accents that complete the look
Discreet jewellery, a clean bag and well-kept shoes turn the outfit into a polished appearance. Less is often more here – the elegance lies in the calm.
How to present the look in your boutique
Put together complete business Lagenlook combinations on the mannequin. Your customers immediately see how the layers interact – and are happy to be inspired to buy a complete outfit.
Inspiration for your sales floor
Would you like to show the business Lagenlook in your boutique? Register for B2B access or let us advise you.